Published

14 May 2013

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The April 1947, Interiors + Industrial Design magazine cover (Whitney Publications) with black and white sketch below was designed by Ladislav Sutnar (1897–1976). This rarely seen issue and design includes Part Three: Elements and Patterns of the exceptional series titled “Designing Information”, a study of visual communication (Part One: Elements, February 1947, Part Two: Pattern, March 1947) written in conjunction with friend and collaborator, K. Lönberg-Holm (Director of Information Research, Sweet’s Catalog Service).

On magazine design, particularly this cover Sutnar said, “The front cover of a magazine has great importance as an invitation to the contents. The approach to its design is determined largely by the magazine’s policy and by the distribution. The possibility for vitality in magazines, mailed to subscribers [such as Interiors + Industrial Design] rather than sold on newsstands is demonstrated. It is based on the circulation pattern of a person moving in a room.”

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