Published

14 January 2013

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Utility, Simplicity, Beauty – Effective Design. A 1955 Ladislav Sutnar designed trade advertisement. As art director for Sweet’s Catalog Service (1941-60), Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.
“Product information should be designed, subject to the usual standards–utility, simplicity, beauty. The catalog design show below, though but one visual unit of many in a manufacturer’s catalog, illustrates the application of design principles to product information. For fifty years, Sweet’s has pioneered in the field of product information that best suits the needs of buyers and sellers in industry. Sweet’s Product Design File is a system which gets product information into buyers’ offices in convenient bound collections of catalogs. Sweet’s Catalog Service,–designers, producers and distributors of manufacturers’ catalogs, 119 West 40 Street. Offices in principal cities. [Division of F.W. Dodge Corporation]”

Utility, Simplicity, Beauty – Effective Design. A 1955 Ladislav Sutnar designed trade advertisement. As art director for Sweet’s Catalog Service (1941-60), Sutnar and his team designed numerous industrial catalogs and pioneered the way for clear and concise information design.

“Product information should be designed, subject to the usual standards–utility, simplicity, beauty. The catalog design show below, though but one visual unit of many in a manufacturer’s catalog, illustrates the application of design principles to product information. For fifty years, Sweet’s has pioneered in the field of product information that best suits the needs of buyers and sellers in industry. Sweet’s Product Design File is a system which gets product information into buyers’ offices in convenient bound collections of catalogs. Sweet’s Catalog Service,–designers, producers and distributors of manufacturers’ catalogs, 119 West 40 Street. Offices in principal cities. [Division of F.W. Dodge Corporation]”

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    Utility, Simplicity, Beauty – Effective Design. A 1955 Ladislav Sutnar designed trade advertisement. As art director for...
  6. carlyayres reblogged this from thisisdisplay and added:
    My topic of focus for my History of Graphic Design course timeline project.
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    I’m working on an infographic for the School of Media Studies. Classic stuff like this is really inspiring me right now.
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